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Meet the Line Card: Novosense Isolation and Interface Semiconductors

Electronic components on a circuit board background. Text: "MEET THE LINECARD... NOVOSENSE, ROBUST & RELIABLE" with Ineltek logo and product features listed.

Introduction to Novosense Isolation and Interface Semiconductors

Novosense is an increasingly important name in the automotive and industrial semiconductor space, and with good reason. Founded in 2013, the company has built a strong reputation for isolation and interface ICs, offering engineers proven quality and competitive commercial terms across a wide range of devices.


Ineltek is pleased to introduce Novosense to customers looking for drop-in replacements for expensive, long lead time parts, or for those seeking to expand their supplier base with an innovative, well-supported Asian manufacturer.


Product Focus

Novosense’s extensive range covers:


  • Automotive and industrial qualified isolated interfaces and drivers

  • Isolated CAN, I2C, RS485 transceivers

  • Isolated power ICs

  • Non-isolated CAN, LIN, I2C, gate and LED drivers

  • Precision analogue: Vref, Op-amps, ADCs

  • Automotive SOCs, including Cortex-M7 with integrated maths accelerators

  • Sensors and magnetic sensor ICs (via the acquisition of MagnTek)


This portfolio positions Novosense as a versatile and highly competitive supplier across automotive, industrial, and general embedded markets.


Competitive Positioning

Circuit board with red crosshair overlay. Competitor logos: Novosense, Analog Devices, Allegro, Infineon, Microchip, NXP, Onsemi, Texas Instruments.

Novosense competes effectively against ADI, Allegro, Infineon, Melexis, ST, TI, NXP, Silabs and many others.


Key strengths include:


  • Reliable, proven quality, already designed into major OEM platforms

  • Aggressive commercial value proposition, often delivering significant BOM savings

  • Extensive automotive qualification, AEC-Q and ISO26262

  • Fast lead times and strong availability

  • Rapidly growing European presence, with HQ and support in Germany


Importantly, Novosense is more than a follower. The company is investing heavily in own-IP innovation, and is gaining traction with large OEMs and Tier 1s across Europe.


Applications

Novosense already boasts a growing range of automotive qualified components, including a recent addition of in-cabin LED drivers. But they have a long heritage in much broader sectors including:


  • Automotive systems such as powertrain, battery management, inverters, gateways

  • Industrial automation

  • Robotics and motion control

  • HVAC and white goods

  • Medical and instrumentation equipment


Novosense isolation and interface semiconductors help engineers meet demanding safety, EMC, and reliability requirements while controlling BOM costs.


Local Support

Novosense is headquartered in Suzhou, China, but now operates a European HQ in Germany, providing European-based sales and applications support.


Ineltek complements this with direct access to Novosense’s engineering team, giving customers fast answers and cross-references for BOM optimisation.


Why Novosense?

If your team is managing long lead times or cost escalation on isolation and interface ICs, or if you are consolidating your automotive or industrial supply chain, Novosense is a credible, proven, and well-supported alternative.


Beyond the drop-in opportunities, Novosense is also bringing genuine innovation to the market, making them a valuable long-term partner.


Next Steps

  • Review your BOMs for opportunities to replace legacy parts with lower-cost, shorter lead time Novosense alternatives

  • Use Ineltek’s convenient online cross-reference tool: https://www.ineltek.co.uk/cross-reference

  • Contact Ineltek to discuss isolation challenges and best-fit solutions for your designs

  • Read more or download the customer profile PDF here.

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